GoodLife
Creative Services Manager
2022 to Present
As the Creative Services Manager at GoodLife Fitness, I have the exciting opportunity to shape the visual storytelling and strategic direction of our brand. I lead an amazing team of five talented designers, and together we bring brand identity, strategy, and creative production to life across both print and digital platforms, ensuring our messaging shines on our website and social media channels.
One of my greatest joys is mentoring and developing my team's skills, fostering a creative environment where everyone feels inspired to grow. I'm actively involved in crafting and executing innovative campaigns, overseeing art direction, and organizing dynamic campaign shoots that resonate deeply with our audience.
I'm particularly proud of leading the redevelopment of our brand standards guidelines, creating consistency and enhancing the quality of our communication across all platforms. Some standout projects I've spearheaded include the Fitfluencer 2.0 Campaign, which brought fitness influencers together to inspire healthier lifestyles; the motivational Why Do You Gym Campaign, celebrating the diverse reasons our community chooses to get active; a user-friendly redesign of our eCommerce platform at GoodLifeFitness.com to boost engagement and sales; and directing vibrant photoshoots for our Group Fitness, Personal Training, and Performance Programs to authentically showcase the GoodLife spirit.
