Guiding Philosophy in Design Leadership
01
User-Centred Design
Great design starts with people. Every decision my team and I make revolves around deeply understanding user needs, motivations, and behaviours. I’m passionate about crafting intuitive, accessible experiences that not only meet but exceed expectations, making sure everyone feels seen, valued, and delighted.
02
Collaborative Spirit
Design thrives in collaboration. I believe in bringing diverse minds together and empowering each team member as an expert in their own right. By partnering closely with stakeholders, developers, and cross-functional teams, we turn exciting ideas into realities—together.
03
Passion for Innovation
Creativity is about pushing boundaries, and I’m always eager to explore new trends, technologies, and methods to inspire bold, impactful work. Encouraging curiosity within my teams helps us create standout experiences that captivate and resonate.
04
Always Growing
Design and branding are ever-changing fields, and I embrace continuous learning wholeheartedly. I actively seek feedback, reflect on our results, and use each experience to improve and refine our work, striving for excellence in every project we tackle.
Work History
I lead a fantastic team of five designers, driving the visual identity, strategy, and creative execution across both print and digital channels. My role is hands-on and collaborative—I mentor team members, craft impactful campaigns, and oversee engaging campaign shoots that truly bring our brand story to life.
Air Canada
Design Manager
2021-2022
At Air Canada’s Creative Studio, I guided a talented creative team, collaborating across social media, print, web, and environmental design. My focus included enhancing brand identity, supporting corporate and business initiatives, and elevating in-flight entertainment experiences. A highlight was spearheading the creative direction for Air Canada’s exciting partnership with Disney for the "Turning Red" campaign.
Apple
Channel Producer
2011-2018
At Apple, I managed localization and creative projects for high-profile product launches like the iPhone and iPad, working closely with both global and local teams. My work involved providing key market insights to tailor marketing campaigns for Canadian audiences, partnering with Marketing Managers on asset delivery, and leading agency creative teams. I also managed vendor relationships, ensuring brand consistency across all communications.
Consultant
Creative Services and Art Director
2018-2021
As a consultant, I partnered with diverse brands, bringing their design and marketing visions to life. My collaborations include creative strategy and production work with Lobeline Communications, St. Joseph Communications, Investor’s Group Wealth Management, and Jump Plus. Each opportunity allowed me to flex my creative muscles, delivering personalized, effective solutions that made a meaningful impact.
Education
Seneca College of Applied Arts and Technology
Graphic Design
2002-2005
Applied Arts Magazine Student Award Winner 2004
Ontario Advanced Diploma
TN Visa Applicable
Sunstate Aviation
Private Pilots Certificate
2010-2011
I earned my FAA Private Pilot License (PPL) from Sunstate Aviation in Kissimmee Florida, where I completed an intensive training program focused on both theoretical knowledge and practical flight skills. My education there included extensive hands-on experience, preparing me for safe and confident solo flying.